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Anyone who’s always looking to grow their pantry staple stockpile is probably well aware of Omsom, a food brand that delivers Asian flavor sets. (The brand’s Omsom Bundle scored a spot on our Kitchn Grocery Essentials as our favorite meal starter!) Founded by sisters Vanessa and Kim Pham, daughters of Vietnamese refugees and first-generation Vietnamese-Americans, Omsom took the internet by storm when they hit the scene in 2020, selling out several times and accruing waitlists of over 2,000 people.
As an early Black Friday treat, Omsom is offering a sitewide 20 percent discount (on top of already marked-down items!) that includes their bestselling bundles, samplers, sets, and more. Plus, they’re even throwing in free shipping on orders of $35 of more. You don’t need a discount code because it’s applied automatically at checkout, and to help you decide where to start, we’ve rounded up a few of our favorite selections from Omsom for you to add to your cart!
The Pham sisters set out on a mission to “reclaim and celebrate proud, loud Asian flavors” by partnering with chefs and tastemakers to create authentic sampler sets that act as pantry shortcuts to help you make restaurant-quality Asian dishes. The best way to start off is with the Omsom Bundle, which includes both the East Asian Sampler and the Southeast Asian Sampler. With this pack, you get 12 packs of six flavors that can be used to make over two dozen meals! Omsom has tons of recipes for each flavor that you can try at home, making this bundle incredibly versatile.
There’s also the Try ‘Em All Set, which is now back in stock. As its name suggests, the set consists of all Omsom flavors, including the Thai Krapow Starter 3-Pack and the Japanese, Filipino, Korean, and Chinese starters. (All starters are gluten-free, and some are vegan!) This pack is an especially thoughtful gift for anyone who loves to experiment with new recipes or who needs a little bit of inspiration in the kitchen. With these 15 diverse starters at their disposal, they’ll be able to make more than 45 different meals.
If you still can’t decide which set to buy, there’s also the Best Seller Set, which features the most popular Omsom flavors. This includes Vietnamese Lemongrass BBQ, Thai Larb, Japanese Yuzu Misoyaki, and Korean Spicy Bulgogi starters to ensure tons of delicious meals to savor. Even though all of Omsom’s flavors are highly reviewed, you can’t go wrong with the best of the best.
Go ahead and check off a few holiday presents for any food lovers on your list thanks to this early Black Friday sale. And, while you’re at it, you might as well throw in one or two of these sets for yourself, too!